Design Dicates Success...

A recent survey by the Design Council has revealed a worrying attitude by West Midlands companies to the role design can play in their success.

Sixty-five per cent of companies say design has either little or no role to play in their business. This is worrying because, as Design Council business director Harry Rich confirms, 'there is a clear link between how much growth a company can deliver and how much use it makes of design. The fastest growing businesses tend to be those for whom design plays an important or even crucial role.'

The figures don't lie: 71% of Britain's fastest growing businesses say design is 'integral' to their operations, whereas 60% of businesses who are effectively at a standstill say design has 'no role to play at all.'