Direct mail from wavemonkey...

A well executed direct mail campaign can leave a lasting impression on your customers, allowing you to selectively match your product range to their interests, to cross / upsell, and to introduce new clients to your business.

Direct mail is a valuable tool in the marketeer's arsenal, and can be an extremely cost-effective way to helping your customers get to know you and the type of business you run. Much is made about the death of direct mail in these days of online media, but it remains a key channel in most client strategies.


So how does Direct Mail work?

We're all familiar with direct mail - most of us will receive details through the post about products and services that interest us and react to them accordingly. There is, however, more to it than simply sending your promotions out ad hoc.

Perhaps most important is keeping a tight rein on your database. We offer a range of data services, but key to any postal activity is the authenticity and relevance of the details you have on record.

Mailing the piece to the correct sections of your database rather than simply sending something out to all your contacts can drastically cut costs and see a better return on investment.

Then there is fulfilment - a key area that can dramatically cut your postal costs if the right partner is selected. Having your literature safely stored, ready for insertion and despatch at a moment's notice is something best handled by a third party unless you have a dedicated mailing team.

Lastly, the quality of the mailing piece has to be extremely high to pass muster against the mass postal communications that businesses and consumers face on a daily basis - your message has be put across quickly and effectively, standing out from your competitors.


How can this work for you?

Targeted direct mail is simpler than it initially looks, providing your database is correctly profiled. With the advent of high quality digital print, production of short run literature to reflect the differences of your customer base can be achieved without significantly higher costs, and you're secure in the knowledge that you've done all you can to talk to your customers on a personal level.

Ensuring your database follows all the latest data regulations and is regularly cleaned means you avoid upsetting potential purchasers of your products and services, whilst keeping you on the right side of your legal requirements.

If you'd like to know more, please contact us or use our quote form and we'll be in touch to discuss your requirements.