Email Marketing from wavemonkey...

Without a doubt, this is by far one of the most cost effective forms of online marketing currently available - it's estimated that the costs are roughly 10% of an equivalent direct mail campaign.

The one negative that email marketing has is that it has connotations of spam - we're all familiar with the sight of dozens of unsolicited emails clogging up the inbox, and the frustrations they can cause. That out of the way, if done properly your email campaign won't be seen in this way and will actively work in securing business from customers old and new alike.

So how does Email Marketing work?

The key aspect of email marketing is to ensure that you get permission to send communication to people. This can be done by adding an 'opt-in' field to the contact forms on your website, or by having a standalone 'newsletter registration' page, or similar. Alternatively, you can purchase databases of web users who have opted to receive targeted emails.

By using lists where customers have chosen to receive mail, you protect your company from legal difficulties and the negative publicity that spam email attracts.

Opt in email lists allow you to communicate quickly and effectively with customers who have expressed a genuine interest in your company and its products - and therefore are much more likely to purchase as a result of receiving your information.


How can this work for you?

Email marketing can be a godsend - it's relatively cheap when compared to printed literature, and allows you to speak more directly to your customers by employing personalisation and targeting your message to specific recipients.

Making regular contact with new and existing customers in this way builds positivity and trust in your brand, and often generates an immediate response which can be invaluable in a variety of ways.

If you'd like to know more, please contact us or use our quote form and we'll be in touch to discuss your requirements.